Once a small farming city, San Jose has experienced rapid growth since the 1950s. San Jose is now the largest city in the San Francisco Bay Area in terms of population, land area, and industrial development. San Jose has the highest median household income in the country, at $77,000. Over half of the adults in San Jose have a college degree, making it one of the most educated cities in the country. Despite its large size, San Jose is the third safest large city in America with low crime rates and low criminal activity. Its residents love the city for many reasons but most would say that its multiple neighborhoods provide its character. It has city life, suburban life, and more outdoor activities than most cities in the Bay Area.